Privacy Policy

LaraMart Stores Privacy Policy

Retail Concepts Limited t/a “LaraMart” (“LaraMart”, “we”, “us”, “our”) Website: laramart.co.ke
Effective date: 01 January 2026
Last updated: 01 January 2026

LaraMart Stores values your trust. This Privacy Policy explains how we collect, use, share, store, and protect personal data when you shop on laramart.co.ke, use our online checkout, pay by M-Pesa/card/cash, join or use our loyalty programme, or contact our customer care team.

1) Who we are (Data Controller)

Retail Concepts Limited t/a “LaraMart is the data controller for personal data processed

under this policy.

Contact

Address: P.O. Box 9163, Ronald Ngala Str, Nairobi, Kenya

Email: privacy@laramart.co.ke

Phone: +254 717000010

2) What this policy covers

This policy applies when you:

Browse, create an account, or shop on laramart.co.ke

Place orders for delivery/collection, request returns/refunds, or contact support

Enrol in or use the LaraMart Loyalty Programme

Sign up for promotions, newsletters, SMS/WhatsApp updates, or participate in surveys/promotions It does not apply to third-party websites/apps you may access via links on our site (they control their own privacy practices).

3) Children’s privacy

LaraMart services are intended for users 18 years and above. If you are under 18, please do not submit personal data via our website or channels. If a parent/guardian believes a minor has provided data, contact us and we will take appropriate steps to delete it where required.

4) Personal data we collect

A) Information you provide

Identity & account data: name, username, password (stored securely), account preferences
Contact data: phone number, email address, delivery address, town/county
Order data: items purchased, basket contents, delivery instructions, order dates, returns/refunds
Customer care data: enquiries, complaint details, call notes/recordings (where used), messages and attachments you send
Loyalty data: loyalty ID, enrolment details, points earned/redeemed, vouchers/benefits used, redemption history, tier status (if applicable)

B) Payment and transaction data (M-Pesa / Card / Cash) We collect the minimum needed to process and reconcile payments:

M-Pesa: payer phone number (where applicable), transaction reference, amount, time, payment status
Card: payment status/authorisation result, partial reference tokens, amount, time (we do not aim to store full card numbers)
Cash (on delivery / in-store if offered): cash payment confirmation, amount, order reference

C) Information collected automatically (website use)

Technical data: IP address, browser type/version, device type, OS, language
Usage data: pages viewed, clicks, time on site, cart actions, referral links
Cookie/identifier data: to keep you logged in, remember your cart, and understand site performance (see Section 8)

D) Optional information (you choose)

Location data: if you allow it, to help confirm delivery coverage or improve address accuracy
Marketing preferences: preferred channels (SMS/email/WhatsApp) and frequency preferences

5) How we collect your data

We collect data when you:

Analytics providers (aggregated website performance metrics)

Contact customer care (web form, email, phone, social media)

Use the website (cookies, logs, similar technologies). We may also receive limited data from:

Payment providers (payment confirmation and fraud indicators)

Delivery partners (delivery status/proof of delivery)

6) Why we use your personal data

A) To provide online shopping and delivery services

Create and manage your account
Process orders, confirm availability, deliver/hand over goods
Send service messages (order confirmations, delivery updates, issue resolution)
Handle returns, refunds, substitutions (where permitted), and disputes

B) To operate the loyalty programme

Enrol you and maintain your loyalty profile
Allocate points, apply benefits, manage redemptions
Prevent loyalty fraud and ensure points accuracy
Provide loyalty statements/history on request

C) To improve and secure LaraMart

Improve website performance, checkout flow, and product assortment signals
Detect and prevent fraud, misuse, suspicious transactions, and account compromise
Quality assurance and training (where proportionate)

D) Marketing and customer engagement (with appropriate controls)

Send promotions and personalised offers (based on your preferences and activity, where allowed)
Measure marketing effectiveness (e.g., whether messages are opened/clicked)
Conduct surveys to improve service

E) Legal and compliance

Tax/accounting record-keeping
Respond to lawful requests by regulators or law enforcement
Enforce terms and protect LaraMart, customers, and partners

7) Legal basis for processing (Kenya)

We process personal data where a lawful basis applies, including:

Contract necessity: to fulfil your order, delivery, refunds, and loyalty benefits
Consent: for marketing communications and non-essential cookies/marketing technologies
Legitimate interests: to run and improve our business, secure systems, and prevent fraud (balanced with your rights)
Legal obligation: for tax, accounting, and consumer protection requirements. You can withdraw consent at any time (Section 12). Withdrawal does not affect prior lawful processing.

8) Cookies and similar technologies

We use cookies and similar technologies for:

Strictly necessary: login sessions, cart, checkout security
Functional: remember preferences (e.g., delivery area)
Analytics: understand usage and improve performance
Marketing (where enabled): show relevant ads and measure campaigns

Your choices

Use our cookie banner/preferences tool (if enabled) to manage non-essential cookies
Adjust browser settings to block/delete cookies (some site features may not work properly)

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